Sometimes there is nothing I love more than that first sip of coffee in the morning!
Fellow coffee drinkers know. They just know! And while we’re on the subject of coffee, is it fair to say that many of us now prefer a higher quality or gourmet cup over a low cost one? 30 years ago, the world thought Howard Schultz was crazy. What was he thinking trying to turn coffee, which had ALWAYS been considered a commodity product, into a luxury item? Well, the world was wrong. Today, a new gourmet coffee shop is opening on almost every corner in Toronto (and other metropolitan cities), offering macchiatos, mochas, flat whites, and every possible flavouring of a latte imaginable. Right? Now the market is practically saturated with gimmicky beverages and everyone tapping into this “gourmet bandwagon” – and that’s okay! I’m not criticizing, I mean, clearly the market is there!
But what about the people who just want to order simple, yet quality coffee? … Enter Orobru.
Orobru: Coffee gurus who were on a mission of eliminating the stress of finding fresh coffee. Simple, right? Best part is, they deliver. Yes friends, they deliver straight to your door. But how do you know it’s quality? Trust me, as soon as you take one whiff of the goods in the kraft paper bag, you’ll know!
I recently sampled both their drip and their espresso blends and I was instantly hooked.
I happen find the coffee market quite interesting actually, and I like to compare it to the wine industry. There are novices, intermediates, connoisseurs and snobs in both. And there can even be this sort of stigma around not being familiar with certain types of coffees (or wines). Am I right? But what I’ve learned over the years, is that after you taste different kinds, from different regions, that might be made in a certain way… what happens is you start to develop a palette for the flavours you like. Be it wine or coffee, our taste buds adapt and reference flavours that are already familiar to us. This is why some of us prefer a light roast vs a dark roast, or a Chardonnay vs a Pinot Grigio. It all comes down to your palette and your preferences. And there SHOULDN’T be any stigma around being a novice to either wine or coffee!
I happen to prefer a lighter roast with a smooth flavour, which I recently learned is actually a blend with higher caffeine content.
That would be similar to the blonde roast at Starbucks… which is also my default go-to on my way to work in the morning. But since trying Orobru, I’ve given my morning coffee routine a new twist. Something I particularly like about this online coffee e-shop is that they offer 100% organic and fair trade roasts. Quality beans from Mexico to Guatemala, to even Tanzania and Peru, their blends are just perfect for those in search of quality coffee (without all the bells and whistles that come with ordering a latte).
Nick Joly | Inspired by Nick
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