Matcha isn't for everyone. I will say that. But the matcha lovers that I know (including myself), REALLY love it - particularly in latte format. I don't think it's a flavour you can be indifferent about. I've had matcha flavoured KitKat bars and I loved them. There was also one summer I couldn't pass by a Starbucks without ordering an iced matcha latte... I can still taste it! And then there's matcha flavoured iced cream which is always a hit on a sushi night out. ...